English/South Africans New Volume (previously known as What Now) have just released the official video for their latest single Back To Blood. Watch it now clicking on the image on the left.

Back To Blood is a stadium sized anthem packed with infectious hooks. he power and emotion in the song are an honest reflection of feelings from personal events, as frontman Tyron Layley explains: "I wrote the song about a fallout I had with a family member a couple years ago. It was a pretty difficult time in my life but I found solace in putting my feelings down on paper. It's one of those songs that wrote itself in a way. The bluesy intro and style felt perfect for the story and we’re super proud of the way it turned out."

As previously reported, New Volume signed to Sumerian Records last year and will release their debut album in 2016. Stay tuned.

English/South Africans New Volume (previously known as What Now) have officially joined Sumerian Records, home for Asking Alexandria, Circa Survive, †††, Night Riots and many more.

This promising band includes Tyron Layley on vocals and guitar, Ryan Morris on lead guitar and backing vocals and Adam Jenkins on drums.

Their debut single on Sumerian Records, "One Touch," is available now on iTunes and Google Play. It's an awesome alternative rock track, so you better watch the just released official video for it now: click on the image and enjoy.

Stay tuned for updates on the band's first album on their new label.

South African indie/poprockers What Now have a brand new video out. It's for the second single from their debut full-length album "Move Like a Sinner", released last March 11th via Hey & Argh Records.

The video for "If Looks Could Kill" was unveiled a few hours ago and was realized by the the guys at Float Media, also responsible for the previous What Now's video. So click on the image and watch this amazing clip now.