Sin Shake Sin is the new project from Lovers and Liars's frontman Stacy Hogan.

"It all started when I found myself writing for everybody else,” said Hogan. “It was a cool outlet to try but I was missing the creative element of not having a deadline and being able to do what you want. That creative freedom, I missed that. I picked up a guitar and started writing, wanting to do something different - I knew I wanted it to be different from Lovers and Liars. So, it just came from that, getting back to that creative freedom and seeing what happens."

Sin Shake Sin is Hogan's one man band. He plays all the instruments, writes the songs, sings, records, produces, and mixes the project himself and it has Hogan setting out to create a fresh new experience in independent and alternative rock. The lyrics are fun, raw, anthem-worthy and relatable. They also aspire to do more - they're historically and socially conscious, politically critical and most of all, inspiring for those who look around and want more for their generation and the next.

The music is a bold and unique mix of industrial rock with underlying pop sensibilities, textures and rhythms. The beats are swampy and infectious. The sound of the project has Hogan blending inspiration from some of his favorites. You can hear trace elements of inspiration coming from Nine Inch Nails, AWOLNATION, Muse and the White Stripes. To go along with those influences, Sin Shake Sin has a swampy, southern vibe engrained in the music. Part of Hogan's unique approach with Sin Shake Sin is that he uses an eight string electric guitar to achieve his ultra-low, dirty, swampy sound. That sound is evident on the debut single, "Trendsetter" (available now).

Hogan has launched a Kickstarter campaign to fund the debut album from Sin Shake Sin; you can support the debut following this link, where you can also listen to "Trendsetter".