ALPHA REV part ways with Hollywood Records sabato, 14 maggio 2011 15:12 by madseason

 

From Casey McPherson, frontman of texan alternative rock band Alpha Rev:

"We've parted ways with Hollywood Records/Disney. We have made a lot of amazing friends there, but the truth is they're set up for products, not artists. There are pockets of people in the radio, creative, and A&R departments that are amazing, and truly meant to be in the music business. Unfortunately there are others who do not seem to share this characteristic. Like the fact that they are holding a bunch of songs of Alpha Rev that have never been released, and won't give'em back!

We also left our manager. His priorities were in-line with upper management at Hollywood. The major labels are having their own troubles right now with this season of change, and there's really no place for me in that world. Its mostly about performance, and not much about heart or content.... ......I can't dance for shit and I have no tricks, though sometimes I wish I did.... so, I've always had to rely on heart. :) 

Enough venting....I'm excited now. I get to make music that I want to make. I get to make whatever kind of records whenever I want to make them - I get to be about the music again..what I was made to do. You ever get that feeling? When you've left a bad relationship, or certain expectations have been lifted off of you and you feel free again? Yeah, that's a good place to be. We've hired an awesome new manager at Red Light Management in Denver who understands me and communicates incredibly well. Our next label will operate in a similar way. In the interim, we will be making a new record independently, and I will be asking your help with that soon... stay tuned for some cool stuff."

 

Yes, products... that's what those so called managers of major record labels want... not artists, not good music, just products to sell to a predefined "target". How a sad situation... Let's support Alpha Rev and all the indie artists and labels out there that are more concerned in the quality of the music than in the brands, the targets, the statistics... An artist is not a box of cookies to sell in a supermarket.