MY FOREVER: The clarity of uniqueness venerdì, 24 marzo 2017 23:01 by madseason
My Forever - Clarity

Alternative rockers My Forever, from Leeds, UK, are back with some awesome new music.

The band, that have reached the heights of mainstream radio by combining themes of escapism, love, sex, heartbreak and hope with grandular guitar, synth driven rock, released their new, independent EP, Clarity, last week, on March 19.

To work on Clarity, the group decided to rent a converted chapel, now house in the vast countryside of north England, locked themselves away and began recording in April 2016. Guitar player James Mallinson recalls, "The escape from normality gave us time to really capture our sound and build on something that collectively we feel is very unique. It fits the modern rock format but it is its own entity and can only be recognized as being My Forever. We feel we have our own voice that people can instantly relate to and that's very important to us." Work on the record continued throughout the Summer and Autumn 2016, across various studios in England and New York. In December 2016 it was complete.

The new EP is available to download now on iTunes/Amazon/Google Play worldwide and features the singles Cure and the title-track Clarity: watch the brand-new video clicking on the image and stream the whole EP on Spotify.